Ligiture Logo

Ligature Logo Project: Sarah Gaudet

Date: November 30, 2016

What is a ligature logo?

A ligature logo is when a company takes makes their logo by playing around with the letters to make them connected in someway or making the letters follow in a specific way to make sure that their logo is a picture in a consumers head.

How would you describe the corporate identity of ESMA in 5 words?

Eye catching, bold, clean, different, memorable.

Which logo out of the two do you feel is the strongest and why?

I feel, as though my first logo was the strongest because the letters flow well and it is pretty simple. I feel that it is easy to read; therefore it will stick to consumers minds well. I also think that is more clean and represents the company a little bit better then my second one.

If you had no requirements or restrictions how would your logo look different?

I think my colored logos would have more colors then just one or two. Also I think I would have done something different other then the different ligature logo examples that we were shown in the power point.

Explain which ligature techniques you have demonstrated on each logo:

For the first logo I used disconnect and attach. I first connected all the letters using the shared stroke technique and then I added white boxes to disconnect them in all the places each letter touched the other.

For the second one I did a mix of curved to vertical, vertical to curved, and remove a stroke. I removed a stroke in the A and i connected the E, S, M through connecting there strokes.